Pros and Cons of moving into the gig economy – should you take the risk?

Pros and Cons of moving into the gig economy - should you take the risk?

There’s a new kid on the block.  You may have heard the name mentioned here and there. But you never really paid much attention to it. Recently, however, you’re hearing the name more and more. The last few months it’s been addressed in business meetings and lunches. You have family sending you annoying articles and […]

What are Long Tail Keywords?

What are Long Tail Keywords?

Long Tail Keywords are longer more specific keyword queries that readers are more likely to use when researching about a certain topic or information. When used correctly, they can be highly valuable to a business. Although long tail keywords generally have a lower traffic rate, it’s design to attract a more direct market allows for […]

What Are Topic Clusters?

What Are Topic Clusters?

As writers often like to be sharp and direct with their audience, using topic clusters allows them to continue to educate or inform all their readers, whether that be a marketing college graduate to someone who has never heard of pillar pages in their life.  All topic clusters link to the pillar page and the […]

Everything You Need To Know About Pillar Pages

Everything You Need To Know About Pillar Pages

In the physical sense, pillars are what keeps structures from coming down. They’re an essential aspect in order to maintain structure and balance. This is no different for your content strategy on YouTube or Inbound Marketing. Pillar pages are very similar. A content pillar or also known as a pillar page, is an informative piece […]