What is a Chatbot? Where to start?

What is a Chatbot Where to start

What is a chatbot? Why are Chatbots critical to businesses moving into the 20s. Which Chatbot application should you invest in? Why do businesses use Chat Bots? The simple answer is saving Customer Success, Marketing top-of-funnel and sales time. That’s it. You can stop reading now. Not really. Let’s go deeper. What is a chatbot? […]

10 Ways To Increase Website Traffic

10 Ways To Increase Website Traffic

If you’ve ever felt this way about your website and wished that more people could see what you’ve done, don’t worry. We’re going over 10 ways to increase your website traffic so that you can get the attention you deserve. 1. Focus on On-Page SEO to Increase Website Traffic Being able to optimize your website […]

How COVID19 will change the way SMEs use Marketing

How COVID19 will change the way SMEs use Marketing

With the continual COVID19 cases that seem to always be on the news headlines,  COVID19 has impacted our lives so greatly that it’s not easy to say whether SMEs will truly recover from this situation.  The digital world has now become such an integral part of our lives. From the way we communicate, the way […]

The Top 6 SEO tools in 2020 that experts are using

The Top 6 SEO tools in 2020 that experts are using

SerpStat  SEMrush  AnswerThePublic  Google Analytics  Ahrefs  Moz So what’s SEO? Have you ever wondered why some websites appear on the 1st page of Google? And how do the other ones appear on the 5th page or maybe on the 125th page?  If you are in the Marketing field, you’ve probably heard of “Search Engine Optimisation” […]

Understanding Targeted Email Marketing

Understanding Targeted Email Marketing

Have you ever craved a free Krispy Kreme glazed donut and so you sign up for their emails and now their daily emails just end up in your junk mail?  Maybe you wanted a 20% discount of a fishing rod for your mate’s birthday but now your mailbox is filled with 93 unread emails from […]

5 Differences between Management and Leadership in Marketing

5 Differences between Management and Leadership in Marketing

So, what’s all this buzz around Leadership and how it’s different to Management? Don’t get me wrong, Managers are leaders in their own rights! But we’ll discuss the intricacies of both so you have a better understanding. Why is it a big deal for Businesses and Marketers? Well, as Businesses continue to grow, they are […]

Top Digital Marketing Trends for Businesses in 2020

Top Digital Marketing Trends for Businesses in 2020

Marketing is an industry that has been around forever, however, continues to produce fresh and new ways to capture an audience’s attention. Over history, marketing has progressed in forms alongside emerging industries such as technology, allowing businesses to effectively communicate the value of their product or service through unique positioning towards consumers.   With this year […]

How to Keep Someone Engaged

How to Keep Someone Engaged

Have you ever been telling a story to a group of friends and you can kinda just feel their attention slipping away slowly as if they are just hoping something else pops up to divert their attention too. The sad truth is, you probably have, and the even sadder truth is…. its probably your own […]