Long Tail Keywords are longer more specific keyword queries that readers are more likely to use when researching about a certain topic or information. When used correctly, they can be highly valuable to a business.
Although long tail keywords generally have a lower traffic rate, it’s design to attract a more direct market allows for a more efficient traffic ratio of user to buyer.
How to use Long Tail Keywords
Use of long tail keywords are a great SEO strategy and can often serve a person greater when they are trying to look for an exact answer on a particular topic.
Often blogs will have their H1 be a little more broad such as our blog relating to pillar pages and then use long tail keywords throughout their H2’s or topic cluster pages as a means to dive into as much detail as possible.
Why are Long Tail Keywords Helpful?
Long Tail Keywords make it a lot easier to rank highly on web pages such as google and therefore gain more traffic when attempting to engage or cover a more niche topic. Therefore it is easier to find your target audience and easier for them to find you!
If you want to learn more about ways to incorporate Long Tail Keywords into your blogs through marketing strategies like Pillar Pages head Here!