Regardless of what type of business you are, digital marketing trends are not something that you can not ignore if you wish to keep up with competitors, let alone grow. <\/p>\n\n\n\n
Using Social Media in Marketing<\/strong><\/h2>\n\n\n\n![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/yYwgtu0iTqpk1vXkpRC52iHwpAtchdHpwEOO1EMqdtbT-guT__7DgYgR6UtHH5XW2AQTEunKcWXB-SQaKUwZ6VNIE6AVmFTeOQ9WBHEE\")
<\/figure>\n\n\n\nSocial media isn’t anything new these days, however, the way businesses are attracting audiences through unique platform-based marketing strategies is. Business presence on social media platforms such as Instagram, Facebook and Youtube are key indicators for how well a business is managing its digital marketing campaign. Although these platforms are essential forms of engagement towards consumers, the manner in which you promote your products and brand can often be very different across these platforms.<\/p>\n\n\n\n
Instagram<\/h3>\n\n\n\n
The ability to capture someone’s attention in a split second can be a powerful tool. Instagrams explosive presence among the social media market has totalled up to approximately a billion active users as of January 2020 (Business Instagram)<\/a> with 500 million of those users regularly posting to their stories.<\/p>\n\n\n\nThe thought of being able to simply post something reflecting or regarding your brand and have that message reach such a large audience with little to no effort is something that all businesses should take advantage of. With 90% of users on the application actively following multiple corporate instagram accounts, it is a sure-fire way to build brand awareness through creative and trending topics. <\/p>\n\n\n\n
It is important to work from a platform\u2019s strengths. It might seem a bit absurd to think of Facebook as a more \u2018formal\u2019 page, however in comparison to Instagram, it is. Almost 70% of Instagram’s users range from the ages of 18 – 35, leaving it with a very young demographic. As a marketer, you should use this to your advantage and display your brand in a way that will leave an impression upon your followers.<\/p>\n\n\n\n
Facebook<\/h3>\n\n\n\n
Although we discussed Facebook as a more formal method of marketing, it is by no way meant to be utilized as a formal report structure. Brands can use Facebook as a long-form method to market their product. Where Instagram captures the audience, Facebook informs. <\/p>\n\n\n\n
From start-up, SMB to enterprise, a publically listed page on Facebook is a great way to connect with millions of people around the world. Again as a Brand, you should utilize facebook’s strengths as a means to market your product or service, allow Facebook to be a central hub for new and interesting ideas based around your business.<\/p>\n\n\n\n
Facebook has a unique user base with every individual having certain tastes. Targeted Facebook ads can guide your marketing KPI\u2019s in a way that achieves results, reaching out to users that are more likely to be interested in your business than others.<\/p>\n\n\n\n
YouTube<\/h3>\n\n\n\n
In recent years strategies like content marketing have gained a lot of attraction in the marketing sector as it revolves around content creation and sharing online information as a means to stimulate interest for a brand. In 2019, SmartInsights listed content marketing as its number one digital marketing tool and this is due to the growing popularity of social media-based marketing. <\/p>\n\n\n\n
In particular, using platforms like YouTube has been a great way for businesses to leverage their products or services upon viewers organically. Organically because YouTube is owned by Google and Google controls search results. This means Google always favours YouTube content. It\u2019s why specialist agencies such as PetriDigital <\/a>are popping up globally. With YouTube being the 3rd largest website on the internet to date (BusinessInsider<\/a>), its unique ability to capture an audience and increase awareness upon your business could result in immense growth potential. <\/p>\n\n\n\nWith all that traffic on one website, your content can often struggle to rank in regards to others, however, the need for millions of views and subscribers in order to stand out is a common misconception among people. Optimizing your content in a way that stands out from the general public can be a very powerful tool for businesses in order to generate not only brand awareness but revenue.<\/p>\n\n\n\n
There are often 2 common problems when it comes to effectively marketing your business on a platform like YouTube. Either you are gaining a sufficient amount of attraction towards your content, yet your click-through rate is poor, or, you are just struggling to gain any attention and engage a sufficient viewer base. These problems can often be attributed to a lack of video optimization.<\/p>\n\n\n\n
Using Webinars in Marketing<\/strong><\/h2>\n\n\n\n![\"\"\/](\"https:\/\/lh4.googleusercontent.com\/nCoJo0GS0sacinQfqwEo7bvP0LMi0Ua-68MYRoRqDa83034DZIuyHiy7KkTymSANc27_hQLN5rB0PR5LXzU_wyRdZPlMn24-7XPuHtXwfUmN6FWSb5fI8XkiHns7QfFVZwJiAMHa\")
<\/figure>\n\n\n\nOnline education has become more and more prominent with all types of brands, brands inherently understand the importance of educating prospects and users that ultimately builds brand resonance. technology continues to advance, so too does our ability to reach out and connect with people in a live format. Additionally, the implementation of social distancing upon many countries around the world due to the COVID-19 pandemic has caused a boom in online-based learning.<\/p>\n\n\n\n
Webinars are a very useful tool for businesses to showcase their expertise and create interest towards particular goods or services. Approximately 30% of people who attend a webinar become a potential customer says ReadyTalk<\/a>. Highlighting just how effective these sessions can be in generating sales for your business. <\/p>\n\n\n\n
<\/figure>\n\n\n\nSocial media isn’t anything new these days, however, the way businesses are attracting audiences through unique platform-based marketing strategies is. Business presence on social media platforms such as Instagram, Facebook and Youtube are key indicators for how well a business is managing its digital marketing campaign. Although these platforms are essential forms of engagement towards consumers, the manner in which you promote your products and brand can often be very different across these platforms.<\/p>\n\n\n\n
Instagram<\/h3>\n\n\n\n
The ability to capture someone’s attention in a split second can be a powerful tool. Instagrams explosive presence among the social media market has totalled up to approximately a billion active users as of January 2020 (Business Instagram)<\/a> with 500 million of those users regularly posting to their stories.<\/p>\n\n\n\n The thought of being able to simply post something reflecting or regarding your brand and have that message reach such a large audience with little to no effort is something that all businesses should take advantage of. With 90% of users on the application actively following multiple corporate instagram accounts, it is a sure-fire way to build brand awareness through creative and trending topics. <\/p>\n\n\n\n It is important to work from a platform\u2019s strengths. It might seem a bit absurd to think of Facebook as a more \u2018formal\u2019 page, however in comparison to Instagram, it is. Almost 70% of Instagram’s users range from the ages of 18 – 35, leaving it with a very young demographic. As a marketer, you should use this to your advantage and display your brand in a way that will leave an impression upon your followers.<\/p>\n\n\n\n Although we discussed Facebook as a more formal method of marketing, it is by no way meant to be utilized as a formal report structure. Brands can use Facebook as a long-form method to market their product. Where Instagram captures the audience, Facebook informs. <\/p>\n\n\n\n From start-up, SMB to enterprise, a publically listed page on Facebook is a great way to connect with millions of people around the world. Again as a Brand, you should utilize facebook’s strengths as a means to market your product or service, allow Facebook to be a central hub for new and interesting ideas based around your business.<\/p>\n\n\n\n Facebook has a unique user base with every individual having certain tastes. Targeted Facebook ads can guide your marketing KPI\u2019s in a way that achieves results, reaching out to users that are more likely to be interested in your business than others.<\/p>\n\n\n\n In recent years strategies like content marketing have gained a lot of attraction in the marketing sector as it revolves around content creation and sharing online information as a means to stimulate interest for a brand. In 2019, SmartInsights listed content marketing as its number one digital marketing tool and this is due to the growing popularity of social media-based marketing. <\/p>\n\n\n\n In particular, using platforms like YouTube has been a great way for businesses to leverage their products or services upon viewers organically. Organically because YouTube is owned by Google and Google controls search results. This means Google always favours YouTube content. It\u2019s why specialist agencies such as PetriDigital <\/a>are popping up globally. With YouTube being the 3rd largest website on the internet to date (BusinessInsider<\/a>), its unique ability to capture an audience and increase awareness upon your business could result in immense growth potential. <\/p>\n\n\n\n With all that traffic on one website, your content can often struggle to rank in regards to others, however, the need for millions of views and subscribers in order to stand out is a common misconception among people. Optimizing your content in a way that stands out from the general public can be a very powerful tool for businesses in order to generate not only brand awareness but revenue.<\/p>\n\n\n\n There are often 2 common problems when it comes to effectively marketing your business on a platform like YouTube. Either you are gaining a sufficient amount of attraction towards your content, yet your click-through rate is poor, or, you are just struggling to gain any attention and engage a sufficient viewer base. These problems can often be attributed to a lack of video optimization.<\/p>\n\n\n\n Online education has become more and more prominent with all types of brands, brands inherently understand the importance of educating prospects and users that ultimately builds brand resonance. technology continues to advance, so too does our ability to reach out and connect with people in a live format. Additionally, the implementation of social distancing upon many countries around the world due to the COVID-19 pandemic has caused a boom in online-based learning.<\/p>\n\n\n\n Webinars are a very useful tool for businesses to showcase their expertise and create interest towards particular goods or services. Approximately 30% of people who attend a webinar become a potential customer says ReadyTalk<\/a>. Highlighting just how effective these sessions can be in generating sales for your business. <\/p>\n\n\n\nFacebook<\/h3>\n\n\n\n
YouTube<\/h3>\n\n\n\n
Using Webinars in Marketing<\/strong><\/h2>\n\n\n\n
![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/IUxyXoz9lDL-KQn5UwUMMB-b_jWlPiE3z1evCPM3s4C3p2-d4DJSa87Yq6D5AI3P4PvkaS3CGucetkWo5GhVJZKHystfoDuaPF9a2YSz\")
<\/figure>\n\n\n\n