Trolls. No, I don’t mean the kind that lives under bridges in fairytales. Nor do I mean the successful 2016 children’s movie starring Anna Kendrick and Justin Timberlake. I mean the negative nancies of the internet who see it as their job to bully and harass online creators. You don’t have to have 4 million […]
How do you take ordinary video clips and combine them together to create a dynamic and entertaining video? That’s right. Video editing. It’s the last step you take before you can share your amazing content with everyone on the internet. So to say that it’s an integral part of video production is an understatement. Once […]
A couple of months ago, I had to be front-and-centre of a video I was making because circumstances (i.e. a global pandemic) prevented me from recruiting anyone else. I had no idea how to look confident on camera. I was all kinds of timid and awkward. But throughout the process, I slowly began to grasp […]
Video content. There’s definitely no shortage of wildly entertaining or viral videos circulating social media right now. But have you ever wondered what goes on behind-the-scenes of all your favourite YouTube videos? How they’re made so well or how you can achieve something similar? It all comes down to video production. Producing videos. There’s a […]
‘Unsane’ (2018) is a psychological horror directed by American filmmaker, Steven Soderbergh. It follows the story of a woman who is involuntarily locked in a mental institution while being relentlessly pursued by a stalker. You’re probably wondering why I’m bringing this up. It’s because this film, in its entirety (1h 38m), was shot on an […]
If it isn’t clear by now, the world is changing. Quite frankly it is changing at an almost alarming rate, these days it’s hard to remember a world without smartphones, facial recognition and who can forget self-driving cars, however, it was only really 10 years ago where most of these concepts didn’t exist. As we […]
So, you’re a singer-songwriter. Or maybe you’re a rapper. Maybe you’re a classical instrumentalist or maybe you prefer playing jazz. Perhaps you’re a DJ who likes mixing tracks in your free time. Whoever you are, you want to create a music YouTube channel to share your awesome content. But you’re not exactly sure where or […]
Attracting investors to your startup and gaining their investment is the most vital and influential aspect of your startup’s growth and development.
Marketing is an industry that has been around forever, however, continues to produce fresh and new ways to capture an audience’s attention. Over history, marketing has progressed in forms alongside emerging industries such as technology, allowing businesses to effectively communicate the value of their product or service through unique positioning towards consumers. With this year […]
This blog post introduces the main components of Cost-Profit-Profit (CVP) Analysis and how to use it effectively to optimize your business sales and strategies to become a better marketer.